Modis catalogs rev up parts, accessories sales for major automobile manufacturer

Client Overview: Internationally known automobile manufacturer

This automobile manufacturer produces an incredibly diverse line up of vehicles, from small cars to sports cars and luxury sedans; and from versatile vans to heavy-duty trucks or comfortable coaches. They also offer financial and other automotive services through their own financial services division.

The Modis Solution: Consultant team tunes up existing catalog line up

Tuning, the process of enhancing a vehicle’s performance or appearance by adding accessories, has developed into one of the hottest trends in the automotive industry. This client and other major auto manufacturers are trying new approaches to the marketing and sales of their accessory lines in order to capitalize on this new trend.

This client hired Modis to oversee and produce the design, writing and publishing of catalogs for customers interested in purchasing manufacturer-authorized parts from their official performance division. Our consultants developed more than 20 catalogs to date.

Modis assembled a team to develop the new catalogs, including documentation specialists, a practice manager, writers and an editor. The project involved on- and off-site information gathering as well as collecting photos of the parts from local and remote sites across the country. Our team’s flexibility as well as their expertise were key reasons the client selected Modis for this project.

To see what Modis can do for you, contact your local Modis office today or read more Manufacturing case studies.