Yes, It Matters: What Millennials and Gen Z Really Think About Work As these young professionals enter the workforce, it is important to understand how their dynamic will affect your company culture. For many companies, asking Millennials and Gen Z questions about their attitudes and lifestyle can be an awkward process. That’s why we’ve done it for you. So many employers are eager to hire the best and brightest talent, without understanding who it is they are targeting. Gen Now has a lot to bring to the table and our eBook offer unique insight into working with them, including, tactics you can use to attract and retain the best young talent.