Job Summary

Digital Marketing Analyst

  • Location:
    Los Angeles, California
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Digital Marketing Analyst
Our clients Digital Consumer Group is seeking a Marketing Analyst to focus on digital campaign analysis across its site and streaming video apps.
This position will conduct quantitative projects and analyses and manage data collection focused on marketing campaign performance metrics driving to the web sites and suite of streaming mobile apps. Working with colleagues, the Analyst is responsible for interpreting data from Adobe Analytics to report on performance by channels, including SEO, SEM, display, paid/organic social, email, push notifications, and in app messaging.
The ideal candidate has a strong background in analytics, is a regular user of Adobe Analytics and Report Builder, and understands how to use these tools to perform analyses and reporting. He or she should have the curiosity and logical skill set to hypothesize user behaviors by digging into quantitative datasets, and the intuition to suggest explanations for trends and observations. The Marketing Analyst should have excellent communication skills, with the ability to translate raw insights and data into stories about the client’s acquisition and re-targeting campaigns, and then communicate those stories back to both quantitative- and creative-minded stakeholders.
Required Analysis Experience:

  • Digital marketing campaign performance for both user acquisition and re-targeting goals, covering web site and mobile apps

Required Tool Experience:

  • Adobe
  • Report Builder
  • Workspace / Ad Hoc Analysis
  • Knowledge of key metrics and implementation, i.e. a Site Visit vs. a Site Visitor, a “prop” vs. an “eVar”
  • Creating Segments
  • Excel
  • Report Builder
  • Advanced Formula read/write skills
  • Visualization
  • Pivot Tables / referencing for quick and dynamic analysis

Preferred Skill Sets:

  • Knowledge of analytics implementation practices and/or debugging experience
  • Statistical Analysis
  • Basic knowledge of SQL


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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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