Job Summary

Email Marketing Project Coordinator

  • Location:
    Culver City, California
  • Job reference:
  • Category:
    Project Manager
  • Contract Type:

We are looking for an experienced Email Marketing Project Coordinator professional who is passionate about technology and supporting data-driven marketing & innovation. The ideal candidate is a “hands-on” type problem solver who takes pride in programming highly-visible marketing campaigns. The email marketing coordinator will work closely with our clients to help coordinate many moving parts of day-to-day execution of email marketing campaigns.
• Work with individual programs to develop, set-up, and launch email campaigns with heavy emphasis on subscriber segmentation, technical set-up & execution, and email marketing campaign optimization
• Email deployment and scheduling in SalesForce Marketing Cloud against several high priority deadlines
• Coordinate with digital marketing teams and other internal stakeholders to ensure timely and flawless campaign executions. Includes: reviewing production work flow, legal compliance, and QA.
• Maintain master email production calendar, processes & reporting
• Execute testing scenarios using A/B splits and control groups
• Perform post-campaign analysis on weekly/monthly as well as ad-hoc basis for ISG customers.
• Serve as a subject matter expert and monitor email marketing benchmarks, trends, best practices, and industry competition
• Special projects as assigned including working with IT Development Resources, vendors, cross functional teams and Email Marketing/CRM Manager
* 1-3 years of experience in email marketing campaign coordination and execution.
* Organized with the ability to handle multiple projects at a time. Has a strong sense of urgency, is able to prioritize requests, and can make informed decisions under pressure.
*Excels in customer service and has excellent written and verbal communication skills.
*Has an understanding of Email Marketing Best Practices, CAN-SPAM Laws, HTML/CSS, and Photoshop.
*Possesses strong quantitative skills to analyze & calculate campaign KPIs.
* Equipped with extreme attention to detail and a strong sense of quality control. Has prior experience with QA & User Acceptance Testing.
*Experience working with enterprise and/or scalable cloud-based ESPs (e.g. Salesforce Marketing Cloud) highly preferred.
*Experience with building customer journeys with Salesforce Marketing Cloud highly preferred.
*Comfortable working with data sets, data extracts, data automation, data encryption, and FTP clients
* Expertise in data-driven marketing and consumer segmentation.  Making decisions based on deep analysis.
*Passionate about movies, TV shows, technology and/or experience in the media & entertainment industry a plus
* Enjoys collaboration with diverse teams & stakeholders. Able to traverse seamlessly to-and-from marketing & IT functions as well as communication of high level concepts to detailed user stories & technical requirements.
* Ability to deal with ambiguity and a fast-paced changing environment
* High proficiency in Microsoft Word, PowerPoint, and Excel. JIRA experience a plus.
* Ability to dive in and find answers to questions that may not yet be documented
* Create and deploy multiple email campaigns per week

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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