Job Summary

Email Marketing Project Coordinator

  • Location:
    Culver City, California
  • Job reference:
    US_EN_6_17404_60273975
  • Category:
    Project Manager
  • Contract Type:
    Contract/Temporary

We are looking for an experienced Email Marketing Project Coordinator professional who is passionate about technology and supporting data-driven marketing & innovation. The ideal candidate is a “hands-on” type problem solver who takes pride in programming highly-visible marketing campaigns. The email marketing coordinator will work closely with our clients to help coordinate many moving parts of day-to-day execution of email marketing campaigns.
 
Responsibilities:
 
• Work with individual programs to develop, set-up, and launch email campaigns with heavy emphasis on subscriber segmentation, technical set-up & execution, and email marketing campaign optimization
• Email deployment and scheduling in SalesForce Marketing Cloud against several high priority deadlines
• Coordinate with digital marketing teams and other internal stakeholders to ensure timely and flawless campaign executions. Includes: reviewing production work flow, legal compliance, and QA.
• Maintain master email production calendar, processes & reporting
• Execute testing scenarios using A/B splits and control groups
• Perform post-campaign analysis on weekly/monthly as well as ad-hoc basis for ISG customers.
• Serve as a subject matter expert and monitor email marketing benchmarks, trends, best practices, and industry competition
• Special projects as assigned including working with IT Development Resources, vendors, cross functional teams and Email Marketing/CRM Manager
 
Requirements:
 
* BS/BA
* 1-3 years of experience in email marketing campaign coordination and execution.
* Organized with the ability to handle multiple projects at a time. Has a strong sense of urgency, is able to prioritize requests, and can make informed decisions under pressure.
*Excels in customer service and has excellent written and verbal communication skills.
*Has an understanding of Email Marketing Best Practices, CAN-SPAM Laws, HTML/CSS, and Photoshop.
*Possesses strong quantitative skills to analyze & calculate campaign KPIs.
* Equipped with extreme attention to detail and a strong sense of quality control. Has prior experience with QA & User Acceptance Testing.
*Experience working with enterprise and/or scalable cloud-based ESPs (e.g. Salesforce Marketing Cloud) highly preferred.
*Experience with building customer journeys with Salesforce Marketing Cloud highly preferred.
*Comfortable working with data sets, data extracts, data automation, data encryption, and FTP clients
* Expertise in data-driven marketing and consumer segmentation.  Making decisions based on deep analysis.
*Passionate about movies, TV shows, technology and/or experience in the media & entertainment industry a plus
* Enjoys collaboration with diverse teams & stakeholders. Able to traverse seamlessly to-and-from marketing & IT functions as well as communication of high level concepts to detailed user stories & technical requirements.
* Ability to deal with ambiguity and a fast-paced changing environment
* High proficiency in Microsoft Word, PowerPoint, and Excel. JIRA experience a plus.
* Ability to dive in and find answers to questions that may not yet be documented
* Create and deploy multiple email campaigns per week
 


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