Job Summary

SEO Analyst - Braintree, NY

  • Location:
    New York, New York
  • Job reference:
    US_EN_6_33209_60267900
  • Category:
    Analyst
  • Contract Type:
    Contract/Temporary

Description:


  • Ownership of communicating, reporting & presenting SEO performance for the company
  • Own SEO Strategy across web & mobile app platforms, understanding of keyword analytics to drive content and technical changes that will drive business impact
  • See projects from ideation to execution, working with content and design teams, legal, marketing, brand and sites teams and content editing tools to drive content changes through to the website
  • Deep-dives into data found within SEO tools and other analytics platforms to understand website optimization opportunities and report back to the business on areas for improvement, across; technical SEO, competitive landscape, cross-device behavior, information architecture & app store optimization
  • Collaborative solution driven support in the execution of any recommendations to best navigate potential hurdles.
  • Maintain hygiene of tools and optimize for ideal setup and structure
  • Regularly mine database for new keyword opportunities and track keyword performance through relevant tools
  • Identify content gaps through analysis
  • Analyze actions performed in content and through development work to understand business impact
  • Monitor app store rankings and identify content opportunities
  • Forecasting of potential SEO traffic through optimization tactics

 
Requirements:

  • Bachelor’s degree
  • Minimum 3-5 years SEO experience.
  • Ability to manage multiple stakeholders in a fast-paced environment
  • Experience running a successful SEO program
  • Strong communication skills in a fast-paced environment
  • Experience coordinating SEO initiatives in a complex organization
  • Solid understanding of SEO best practices
  • Understanding of technical SEO and the performance impact of these actions
  • Working knowledge of HTML, CSS and JavaScript for diagnosis and technical troubleshooting
  • Essential knowledge of and use of the following tools: Search Metrics, Google Analytics, Google Adwords, Webmaster tools
  • In-house analytics platforms and understanding of multi-touch attribution software, paid media tools such as Doubleclick are a bonus



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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Equal employment opportunity information:
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