Optimise Your Strategy to Attract Top Talent

Ironically, there exists a vast pool of potential employees searching for the right roles and companies, yet employers struggle to find and attract such talents. What causes this mismatch, and how can we narrow this gap? How can you attract and retain the right talent ? By carefully planning out your company strategy and taking a user-centric approach, you can close this discrepancy and optimise your recruitment process.

The key factors that  candidates look for when searching for a role is the monetary compensation and the company’s brand value. However, with the shift in employment dynamics, incentives have gone beyond these traditional elements. Candidates emphasise the importance of work-life balance and flexibility, as well as placing greater weight on the overall work culture and organisational structure of the company in making their employment decisions. Furthermore, their criteria extend across to societal aspects, highlighting the company’s role in society and the impact it makes to the environment and the wider community.

Mapping out your company’s values and establishing the right culture within the company is an important first-step in attracting and retaining top talent. This is to ensure that your company is true to who you are, and to make sure that you stay committed to your claims and promises. Once consolidating your company culture and policies, it’s a matter of pitching those benefits to the right audience, ensuring that such incentives are clearly communicated to the right talent pool. This can be achieved via various channels, such as through an Employee Value Proposition (EVP).