Sales and marketing | Modis

Sales and marketing

The go-to-market phase is all about ensuring the commercial success of your pharmaceutical, biomedical or life sciences product. This stage not only requires specific skillsets and experience; it is also crucial to your company’s long-term success. We provide rapid, intelligent staffing and outsourcing solutions in sales and marketing. Our experts support you at every step in your go-to-market strategy, establishing the trust of pharmacies, physicians, patients and more.

Comprehensive, flexible, skilled support


  • Our experts specialize in pharmaceuticals (OTX/OTC/RX), dermocosmetics, veterinary, diagnostics and medical devices.
  • Our team is comprised of professionals with unique experience in different domains of pharma sales and marketing.
  • We are known for agility and for our wide network of candidates and clients.
  • We respond rapidly to your needs with qualitative solutions that are supported by the worldwide Modis Group.

Service overview

  • Permanent placement
  • Executive search
  • Contingent workforce/consulting/contracting
  • Sales force outsourcing

Our Experts

You can count on professional support from experts that share our values of trust, close cooperation and excellence.

  • Sales, hospital, medical and pharmaceutical representatives
  • Product/brand managers
  • Key account managers
  • District and sales managers
  • Marketing managers
  • Business unit managers

Target markets

From biotech to hospital and the consumer health products industry, Modis offers you the specialisms that your business case requires.

  • Biotechnology
  • Pharma
  • Medical devices
  • Consumer health products
  • Diagnostics
  • Hospitals

Medical devices firm collaborates with Modis on a new go-to-market strategy

Client core business

The customer is a leading medical device developer.

How Modis added value

The customer’s business focus shifted from secondary to primary care providers. As a result, the company had to defend its products to a totally different target group: physicians and pharmacies. They worked with Modis to create an entirely new go-to-market strategy.

After determining the new target audience, Modis helped the client define segmentations and sales call frequency. At the same time, they tuned and implemented a CRM solution that handles transfer orders. Our experienced talent acquisition team put together and thoroughly trained a top pharmacy sales team. Month after month, this new sales force is now recording growth figures of over 30%.

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