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Marketing Specialist

Ref: CA_EN_6_919740_1407476

Posted on 15 September 2021
Toronto, Ontario
Contract Type

One of our telecom client is looking for a Marketing Specialist for a 12 months contract in Mississauga, ON

Duration: 12 months

Location: Mississauga (remote for now)

Key Responsibilities:

  • Contribute to the marketing automation strategy and roadmap. Look for new ways to optimize the existing sales and marketing revenue technology stack with new tools
  • Manage platform administration and back-end operations. Routinely maintain prospect data and email preferences to ensure compliance
  • Continually evolve platform usage. Test, trial and implement new platform capabilities
  • Develop new and innovative, digitally-driven, marketing programs that increase web traffic, lead generation and conversion
  • Develop and prepare email, audience targeting lists, forms and landing pages for use in marketing programs
  • Work collaboratively with Demand Gen, Marketing Communications and CRM Operations to set-up and configure customer journey programs
  • Have a thorough understanding of the lead lifecycle and lead management capabilities within marketing automation and Salesforce CRM platforms. Continually look for new strategies and tactics to drive efficiencies and optimize conversion rates

Critical Qualifications:

  • 2-5 years of experience in marketing with experience using marketing automation tools, especially Pardot
  • Pardot certification is required
  • Experience with Marketing Cloud is highly desired
  • Experience with Salesforce CRM and knowledge of lead management capabilities
  • Solid understanding of marketing & sales processes in mid-size and large enterprises
  • Strong independent project management and organizational skills
  • Strong analytical skills
  • Ability to work independently, self-motivated

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