The role… focus on building and creating best in class advertising campaigns that revere innovation and creativity. Partner with UKI Marketing + Communications, paid media agencies, internal paid media channel specialist and social teams to deliver messages to our key audiences in the most appropriate channels, meeting the objectives of the brief. Operate as part of a seamless, global collective of advertising and social media experts - with local expertise, helping to provide insights that are unique to the UK market. You will assist the global creative team on global campaigns as needed.
The work…
· Drive advertising excellence and superior execution for all global and local advertising campaigns reaching the UK and Ireland.
· Develop and maintain best-in-class brand presence through paid media for Accenture UKI's initiatives and priorities.
· Incorporate and adapt global paid media strategy for UK and Ireland markets to reach and engage with target audiences.
· Lead the roll out and execution of key media partnerships, eg WIRED, Business Insider, Guardian, The Telegraph, Economist and Irish Times
· Lead advertising for Talent Brand / Candidate Acquisition
· Work in real-time with global paid search and paid social teams to adapt copy for the UK and Ireland markets in the most compelling and effective way.
· Actively integrate with colleagues and extended teammates across all areas of Accenture M+C, collaborating on initiatives and sharing learnings, insights and ideas.
· Collaborate with paid media agencies, which will implement all campaigns.
Here's what you need:
· At least 10 years of advertising experience, including digital advertising.
· Knowledge of, and passion for advertising, with the ability to execute and implement multi-faceted campaigns.
· Experience overseeing advertising and the understanding of what makes effective audience engagement-and what doesn't.
· Experience with UK paid media required.
