The three-day course has been designed to provide UX Research techniques and methods to define the UX requirements for a User Experience project.

Course content: 

  Below is a non-exhaustive list of topics covered in the course:

• qualitative and ethnographic research (focus group, interviews, shadowing, digital ethnography);
• requirements collection workshop with stakeholders;
• various types of analytics (digital and visual analytics);
• CRO activities, supported by A/B testing;
• user testing (task analysis, eyetracking studies) in the laboratory and remotely.

It will help participants to isolate the preferable method for each phase, and which procedure allows going from problem identification to a research plan, by choosing indicators and methods. In this way the UX requirements of a User Experience project are defined