Job Description - Paid Search Specialist in Austin
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Paid Search Specialist

Ref: US_EN_6_914778_1461922

Posted 7 days ago
$65,000 - $85,000

We are a high growth regulatory approved online training and certification company. We are backed by one of the Premier Private Equity firms in the US and is looking to rapidly expand their nationwide footprint.

We are a leader in online training and certification across a wide range of industries and professions. We focus on regulated training that helps ensure the health, safety, and financial security of customers and employees. We have trained more than 3 million users worldwide. Our integrated strategy of content, regulatory rigor, technology, and service helps organizations and professionals in a wide range of industries qualify for jobs, manage their careers, ensure compliance and certification needs are met, and most importantly improve the health, safety, and financial security of customers and employees. We provide exciting career opportunities for self-motivated individuals who are interested in joining a growing company focused on improving the outcomes for its customers and partners.

What makes us different?

We promote a culture of excellence that fosters the success of our employees, while maintaining a team-centric environment which inspires them to do their absolute best. We are a fast paced, stable, and growing organization. One thing our associates get to experience is the ability to make an impact on day one of working here. Because we are a mid-sized organization, your impact is highly visible, and is highly valued and well recognized.

Mission Statement

To Provide individuals and organizations regulatory-approved training, enabling a safe and healthy environment for the communities they serve.

Vision Statement

To be the nation’s most trusted regulatory training provider.

Role Description

The Paid Search Specialist will be responsible for creating and managing campaigns across our digital paid advertising platforms, requiring daily interaction with platforms such as Google Ads, LinkedIn Ads and Facebook Ads. This role reports to the Paid Search Manager, and will also work with other team members to request video and display ad creation, as well as measuring data driven attribution. The Paid Search Specialist will also attend meetings and strategize with the goal of increasing revenue and tracking results.

Key Job Functions And Responsibilities

  • Review existing campaigns for important KPI’s daily
  • Optimize Campaigns Across Platforms
  • Create new Campaigns in Social and Search Platforms
  • Attend strategy meetings with marketing team to improve KPI’s and increase revenue
  • Brainstorm and strategize how to use digital advertising platforms for our new products as they come out, and continuously learn about our products as they are added to the website
  • Assist the SEO Manager with content creation and SEO ideas
  • Continually develop and refine strategies and opportunities for applying search keywords
  • Analyze and report on metrics for website traffic and advertising efforts
  • Execute ad experiments, collect and analyze data, identify trends and insights to achieve maximum return on ad spend in paid traffic channels
  • Monitor and analyze ongoing campaigns to ensure success and continuous improvement
  • Develop advertising campaigns, including video, pay-per-click, banner, internet ads, and others.
  • Preferred Knowledge, Skills And Abilities

  • Self-taught professional or 1 to 3 years’ experience
  • Motivated to continually learn new platforms, techniques, and strategies on your own
  • Experience utilizing Google and Bing Ads
  • Experience setting up and optimizing Google Ads Search, Display and YouTube social campaigns
  • Excellent written communication skills
  • Solid understanding of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) strategies and implementation
  • Experience with Google Keyword Planner, Google Search Console, and Google Analytics
  • Understand different bid strategies in different platforms
  • Able to work independently and efficiently
  • Ability to analyze and report marketing results from digital programs and initiatives
  • Excellent planning, problem-solving and analytical skills with the ability to assess potential issues/conflicts and make timely recommendations
  • Self-motivated, detail-oriented team player with the ability to influence and drive change
  • Proficiency in Microsoft Excel, Outlook
  • Location

  • Austin, TX Corporate Office 
  • Job Classification: Full-Time, Exempt Benefits

  • Healthcare – a choice of medical plans, as well as dental and vision insurance is offered
  • 401k Plan – Company matches 50% of the first 6% the employee contributes, per pay period
  • Life Insurance – Company paid Life and Disability insurance with a coverage of $100,000, along with Short-Term and Long-Term Disability benefits
  • Health Savings Accounts/Flexible Spending Account Options – ability to set aside pre-tax dollars to cover medical goods, medical procedures, and dependent childcare expenses
  • Vacation/Sick Time – Flex-Time Off policy combining vacation, sick and personal time into a single offering
  • Other Benefits – Direct deposit, ability to work remotely
  • Promotional Opportunities – We have a merit-based company culture that provides ample opportunities to be recognized, build valuable skills, and advance in your career. The opportunity for promotion is available to all employees twice every year based on performance and is subject to nomination from the reporting manager
  • Compensation

  • Annual Salary Range: $65,000 to $85,000
  • Annual Target Bonus - 5% Target bonus plan based on annual salary and personal and company performance
  • Equal Opportunity Employer/Veterans/Disabled

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    The Company will consider qualified applicants with arrest and conviction records

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    Modis has over 100 offices in the United States, Canada and Europe. With both industry and location-specific expertise, our people know their area and their labor market and can find the right position for you.