Job Description - Sustainability Competitive Claims and Analysis in Boise
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Sustainability Competitive Claims and Analysis

Ref: US_EN_6_971575_1463801

Posted on 12 September 2022

Job Title:  Sustainability Competitive Claims and Analysis

Location:  Boise

Job Description:

  • Manage key activities in support of Sustainability Competitive Claims and Analysis, in partnership with the CO Print Competitive Insights (CI) organization.
  • Collaboration is essential on the CI Team. We work together, share openly, discuss intelligently, consider multiple angles, and provide our assessments to Senior Management, while delivering Key Stories to Sales. We welcome strong contributors who enjoy the intellectual challenge posed by this ever-changing industry!
  • Competitive Intelligence research at must always be performed in alignment with Standards of Business Conduct.
  • Sustainability Competitive Claims
  • Define and develop Sustainability Competitive Claims. These claims may be for new product introductions or they may be re-validation of existing claims. Examples: “World’s Most Sustainable”.
  • Coordinate with key partners: WW Print Marketing, the PHS GBU NPI Launch team, and PHS GBU Future Product Marketing to define and develop each claim.
  • Perform necessary research to prove each claim. This includes defining the competitive set, running data analysis (example: specs, market share), and coordinating internal product testing or desktop research with CO Print CI.
  • Manage claims process with third-party agency for research, testing, and claim report development.
  • Draft compelling claims and footnotes. Obtain Legal approval.
  • Hand-off communication of each claim to WW Print Marketing so they can inform their various stakeholders and use the claim in marketing materials (i.e. packaging, website, etc)
  • Sustainability Competitive Analysis:
  • Own in-depth knowledge of several Print Competitors. Example: Fuji-Xerox, Canon, Konica, Brother, Epson. For your competitors, you will be responsible to:
  • Track and Report your Competitors’ Sustainability Features in Current Hardware Portfolio (at least 2x/year)
  • Support Research Inquiries about your Competitors coming from PHS GBU and CO Category teams
  • Support Big Deal Inquiries about your Competitors coming from Sales, in partnership with CO Print CI
  • Consult a wide variety of sources to ensure fairness and accuracy in your research output: this may include Strategy communications from OEMs, opinions from Industry Analysts, multiple spec data sources, early detection data from Country Regulatory Agencies (eg Energy Star), and more.
  • Stay curious and flexible about learning and doing new things in response to evolving business needs. When your time availability allows, support research or projects not yet known, in partnership with CO Print CI.
  • Education:

  • This position requires a university degree similar to a bachelor’s degree in the USA (preferably in a technical, engineering, or business field), with an MBA or Master of Engineering preferred. Minimum 5 years experience in the Print Industry.
  • Knowledge and Skills Required:
  • Highly collaborative work style required, with ability to collaborate globally. Willing to work across time zones.
  • Strong in Microsoft Excel and Powerpoint
  • Is a self-starter, who understands what needs to be done (or has the courage to ask) and will take the initiative to move forward with moderate supervision
  • Able to work with a degree of ambiguity / uncertainty
  • Ability to balance and prioritize (with guidance) multiple requests and analyses
  • Knowledge of Office Print Industry (key metrics and drivers) and how it operates
  • Ability to interface with all levels in Marketing and R&D
  • Excellent written and spoken English communication skills; able to present to management and train internal teams
  • Equal Opportunity Employer/Veterans/Disabled

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