Job Description - Mid-Level Marketing Specialist in Cinncinatti
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Mid-Level Marketing Specialist

Ref: US_EN_6_914778_1455837

Posted on 15 July 2022

***This is an onsite role in the Cincinnati, Ohio area. Competitive industry salary.**

Job Summary:

The Mid-Level Marketing Specialist will collaborate and support brand managers and product specialists with developing marketing content. The Marketing Specialist will write engaging marketing content relevant to the audience and target industry. The Marketing Specialist will also write product application articles, and write and publish content for blogs along with press releases. The Marketing Specialist will be responsible for making recommendations to the company's social media sites, along with improvement of the company's website content and design. The Marketing Specialist will also photograph in-house equipment.

Duties and Responsibilities:

· Collaborates with and supports marketing brand managers and product specialists to

develop marketing content

· Writes engaging marketing content relevant for the audience and target industry

· Develops, manages and segments contacts lists

· Designs, creates content, implements delivery of email campaigns for customers and field


· Continually reviews, tracks and improves email campaign performance and results to drive

quality conversions

· Writes product application articles

· Writes and publishes content for blogs

· Writes press releases, distributes and tracks media source pickups

· Manages buyer’s guide listings

· Makes recommendations for company’s social media sites (LinkedIn, Facebook, Twitter, and

others as needed)

· Updates content for company websites with emphasis on search engine optimization while

complying with company branding standards. Makes recommendations to improve website content and design.

· In-house photography of equipment

· Assists with other sales & marketing projects as required


· Minimum 3+ Years of Experience

· Demonstrated experience in writing technical marketing content

· Expertise with latest marketing automation technology

· Experience with Google analytics

· Knowledge of HTML code

· Proficient with web content management systems

· Adobe Photoshop experience a plus

· Ability to manage multiple projects

· Works well independent and with a team


· Competitive industry salary

· Medical, dental, vision

· Health Savings Accounts (HSA)

· Flexible Spending Accounts (FSA) for medical and dependent care

· Company paid life insurance

· Company paid short term, long term disability

· 401K retirement savings plan with employer matching

· Loyalty bonus

· Tuition reimbursement

· Paid time off

Ideal candidate: 3-5 years working experience, writing skills (marketing – communications degree). Bachelor’s Degree in related field or equivalent work experience. This position is ON-SITE at the Cincinnati, Ohio facility

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records

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