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In the time it takes for an elevator to go from the lobby to the parking garage, can you sell yourself to your next potential boss? To do so, you need a well-developed “elevator pitch.” This is a way to share your expertise and credentials quickly and effectively with people who don't know you. Whether you use it as an opening in an email or text message or delivered in person during a short encounter, say, in an elevator, everyone needs an effective pitch. You never know when you will stumble upon an opportunity to sell yourself, and when you do, you want to be prepared.
Elevator pitches can be used to promote yourself in a variety of ways:
If you’re job hunting, use your pitch at career expos and job fairs, or in your Twitter bio or LinkedIn summary;
When you attend professional functions, use your pitch to introduce yourself at networking or other events;
During a job interview, when the interviewer says, “Tell me about yourself,” consider your pitch a condensed version of your answer and let it be your starting point.
Understanding what should be included in your elevator pitch can make it easier to craft one that has the greatest impact. Here are seven steps to create the perfect one-minute elevator pitch:
Be cordial. Introduce yourself, smile and add a pleasantry like, “It’s nice to meet you.” Add one sentence about who you are.
Don’t try to include your entire work history or lofty career goals. Include only the most relevant information to the current situation. If you’re not sure what to include, write everything down and then start cutting out information that is not necessarily your goal.
Showing you’ve worked with a few different types of businesses is a great way to highlight your adaptability and experience.
Find something unique to your skill sets or work experience. Being able to distinguish yourself from other potential job seekers is important!
Laying out exactly the position you’re looking for or what kind of role you can fill allows the potential new employer to clearly understand your intentions.
Saying something like, “I’d love an opportunity to discuss potential opportunities with your team” makes it very clear what the next steps can be.
“Hi, I’m [NAME]; It’s so nice to meet you. For the past [X] years, I’ve worked as a [JOB TITLE], producing everything from [RECENT WORK] to [RECENT WORK] at [ORG 1] and [ORG 2]. My [UNIQUE TRAIT] would make me a great fit for a position with your team. I’m interested in working for a company that needs a [JOB TITLE] with the ability to [HIGHLIGHT A SKILL YOU POSSESS]. I’d love an opportunity to discuss potential opportunities with your team.”
Even though it's a short pitch, your elevator speech should grab the listener’s attention and spark their interest in you.
You can use your elevator pitch to create written self-promotion taglines of 30 words or less to use in several areas. The written pitch is as important as your verbal pitch because it often serves as the first “interaction” you have with potential employers. Here’s what you need to do:
For a Written Pitch, Here’s What You Need to Do:
You are marketing yourself through your profile headline. That’s why you should treat it like a mission statement — encapsulating who you are and why people should connect with you.
The goal of this section is to present a concise, yet compelling, snapshot of your professional identity. With its 2,600 character limit, the summary gives you approximately 370 words to explain who you are, what you do, and what makes you unique.
It should explain the unique value that you offer as clearly as possible. When brainstorming tagline ideas, consider your benefits, value propositions, and key differentiators that you bring to the table as an employee.
Not sure where to go next? At Akka Modis, soon to become Akkodis, we focus on connecting your skills and intelligence to top IT and engineering opportunities. Partnering with us can help you take your career to the next level. Check out our current openings or contact us today!